Ananta Capital Acquires Majority Stake in Rubans, One of India’s Fastest-Growing Fashion Jewelry Brand0

• Fashion
• August 11, 2025

Mumbai (Maharashtra) [India], August 11: Ananta Capital has completed the acquisition of a majority stake in Fonte Fashions India Private Limited, the parent company of Rubans, a digitally native, fast-growing fashion jewellery brand redefining affordable luxury for Indian women. Founded in 2017 by Chinu Kala, Rubans began as a single mall kiosk fueled by ambition