Empowering Tween Girls Through Purposeful Skincare: Meet the Founders Behind TIVA, India’s First Personal Care Brand for Ages 8-120

• Business
• April 17, 2025

In a personal care market heavily saturated with products made for babies or grown-ups, two women entrepreneurs—Sonam Daruka and Shweta Sinha—are shifting focus with TIVA, India’s first skincare brand dedicated to girls between 8 and 12 years old. Sonam Daruka, a seasoned entrepreneur and mother of a 7-year-old, teamed up with Shweta Sinha, an analytics