The Real Challenges Women-Led Businesses Face — A Story Told Through Tiendaa (तियांदा) By Eisha Sethi, Founder of Tiendaa0

• Business
• December 2, 2025

Although women entrepreneurs in India are rewriting the rules of business, their journey is still marked by barriers and battles the world rarely sees. With a Master’s in Physical Therapy and an MBA, I refused to fit into one identity & took the unconventional route into branding, writing, and eventually entrepreneurship — choosing passion over