New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has launched its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” to further strengthen customer awareness about the importance of selecting genuine automotive parts and accessories.

Following the successful rollout of the initiative in 2024 and 2025, the campaign has effectively engaged customers and a broad range of stakeholders. It generated significant awareness regarding the importance of using genuine parts. Building on this success in 2026, the latest phase is designed to be more interactive and extensive, with a stronger focus on digital engagement, service touchpoints, and the wider automotive ecosystem. The objective is to deepen customer knowledge and reinforce the preference for Hyundai Genuine Parts, helping customers make informed decisions at every service and repair interaction.

Customer safety and trust continue to remain among the company’s foremost priorities. Customers who possess the right information are better equipped to make informed choices and avoid the risks associated with counterfeit automotive parts.

Informed customers contribute to safer journeys and improved long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered in line with the standards and specifications of Hyundai Motor Group and are designed to meet original manufacturing requirements. These parts offer Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness initiative, the company aims to build stronger confidence among customers in choosing Hyundai Genuine Parts whenever their vehicles require service or repairs.

Sharing his views on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) stated that the initiative reflects the company’s ongoing commitment to customer safety, while trust continues to be a fundamental component of Mobis India’s vision. He further emphasized that the campaign seeks to educate Hyundai vehicle owners about the risks connected with counterfeit parts while reinforcing the long-term value and benefits of choosing Hyundai Genuine Parts.

He further added that Mobis ensures all genuine parts undergo rigorous quality testing procedures to deliver durability, safety, and exact compatibility with Hyundai vehicles. He encouraged customers to remain vigilant and always verify the authenticity of vehicle parts to ensure reliable performance and complete peace of mind.

About Mobis India

Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., based in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the ambition of becoming a leader in the smart mobility era. Built around three modular automotive components—chassis, cockpit, and front-end systems—Mobis India works to make driving safer and easier while also providing service parts solutions that effectively meet customer requirements.

Mobis India supplies after-sales parts and accessories through its network of Hyundai Authorized Dealers and authorized distributors spread across PAN India.

Mobis India’s strength in the after-sales parts business is supported by the seamless integration of its forward and backward supply chain solutions, vendor ecosystem, pan-India dealer and distributor network, and end customers. Leveraging global expertise, the company has transformed its dealer and distributor network into a highly efficient and sustainable ecosystem aimed at delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.